In-house creative design teams have always worked with creative agencies to some extent, but the rise of digital and content marketing has seen this collaboration increase in importance and complexity. In order to produce creative campaigns at speed and volume, brands...
This article is based on an interview conducted with and originally published with video snippets by Woodwing Software. ‘Technology is only 20% of the solution when it comes to DAM. Digital Asset Management is a practice, not a project.’- Kristina Huddart – DAM...
😓It’s been a tough year!How are your marketing efforts coping? A mantra I often hear from branding and marketing teams is COPE – “Create Once, Publish Everywhere.” The idea being that to make the most of your content, deliver your content across your...
Let’s be honest, 2020 didn’t live up to anyone’s predictions or expectations! That’s a rare statement that applies accurately to every person, brand, and country across the globe. Ok, so the DAM industry probably did not live up to the...
You’ve identified a challenge or opportunity in your marketing teams. You want to build a business case for the business to invest in new martech, more resources, integrations, or whatever it might be that you’re after. Where do you start? A great place to...
