We provide advice and consulting services that help you select, implement and optimise the right solution for your needs to achieve greater return-on-investment.
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So what exactly is Digital Asset Management?
Digital Assets are rich digital files such as images, audio, video, marketing collateral, graphic designs, logos, and more. These digital files in combination with information about the file, called metadata, make your organization’s digital assets valuable and reusable.
In today’s digital world, most organizations are floating in an ocean of digital assets, where it becomes difficult to find and deliver existing content to the right customers at the right time. Ultimately, our manual processes just can’t keep up with the rapid pace of content production and delivery needed for digital marketing and communication efforts to succeed. To stay competitive, your organization needs to be able find valuable assets quickly so you can create customized digital experiences that meet customer expectations – an increasingly difficult task.
So, we look to a technology called Digital Asset Management (DAM) to help us organize, manage, find, share and efficiently reuse our digital assets to improve business efforts such as speed-to-market for marketing campaigns, eCommerce syndication, and personalization.
But like so many elements of our organizations, Digital Asset Management is so much more than technology. In addition to the implementation and ongoing optimization of the technology, a DAM practice is made up of people in the organization who use assets and lead business improvements, the processes we all use everyday, and the data or “metadata” that must be maintained at the highest quality to power the benefits and return-on-investment (ROI) of our digital assets. Whether it’s finding last year’s campaign assets or assessing the effectiveness of personalization efforts – DAM helps us get things done!
Huddart Consulting specialises in building strong, successful DAM operations with the right combination of people, process, data, and technology.
Huddart Consulting can help you with projects of any size
Small Scale Projects
Such as a DAM health check, a content audit, building a roadmap, recruitment and training or a few consulting hours.
Support with building your business case, selecting a DAM system, configuration and successful launch, designing your metadata and taxonomy structure, data cleansing and migration, managing integrations into your marketing technology ecosystem.
Ongoing Long-Term Support
If you’re looking for an experienced, knowledgeable DAM product owner, project manager or change manager, Huddart Consulting provides part-time or full-time in-house contract services.
DAM Selection & Implementation
In today’s ever-changing business landscape, it’s more important than ever for companies to keep up with the latest advancements in technology. However, with 100s of DAM options available, it can be difficult to know which technologies are right for your business and your specific use cases. That’s where our expertise comes in. We offer consulting services to help companies (brands, startups, agencies, and cultural heritage organizations) select and implement the right DAM system for their needs. Whether you’re looking to reach the right customer with the right content through your digital and print marketing campaigns or deliver personalized, omnichannel digital experiences to your customers,, we can work with you to support your teams to shortlist and select the best DAM technology, develop a customized implementation and rollout plan that meets your unique needs, and work with your users to ensure they adopt a system configured especially for them. With our help, you can stay ahead of the competition and make the most of your marketing budget to maximise your content’s return-on-investment. Contact us today to learn more about our services.
Change Management & User Adoption
At Huddart Consulting, we understand that change can be hard. Whether you’re implementing a new marketing technology or simply trying to get your team to adopt a new way of working, change can be challenging. That’s why we offer consulting services to help companies with change management planning and execution to maximise user adoption, which will in turn make your investments in new ways of working all worth it. We’ll work with you to understand your needs and develop a plan that will help make the transition as smooth as possible. Whether you need help training your team on a new DAM system or developing a communication strategy, we’re here to help. Contact us today to learn more about how we can help you make the change you need.
DAM Operations Optimisation
Many companies invest heavily in marketing technologies, but after a few years, they often find that their investment hasn’t paid off as they hoped. In some cases, this is because the company’s marketing operations have become outdated and need to be rejuvenated. Marketing technologies are constantly evolving, and what worked well a few years ago may no longer be effective. In other cases, the problem is that the company never really optimized its use of marketing technologies and as a result has not seen the full benefit of its investment. This is where consulting services can come in handy. By working with an experienced consultant, companies can identify areas where their marketing could use a boost. A consultant can help companies to assess their current marketing strategies, set goals for the future, and identify new technologies and approaches that can help them to achieve their objectives. By taking advantage of the latest technologies and using them in the most effective way, companies can breathe new life into their marketing operations and finally see a significant return on their investment.
DAM Education & Learning
As companies increasingly move towards digital-first operations, the need for effective digital asset management (DAM) becomes more and more critical. But DAM can be a complex and daunting task, particularly for those who are new to it. That’s where Huddart Consulting has created a range of educational opportunities to support DAM managers, DAM business sponsors, executive leadership teams, and teams of end-users. By offering workshops, educational programs, and other resources, Huddart Consulting helps organizations (brands, agencies, DAM vendors, and cultural heritage organizations) learn more about building your DAM practice for success. In addition, we can provide customized support, courses, workshops, training, and brown-bag lunches that are tailored to the specific needs of each client. As a result, we can play a vital role in helping companies navigate the complexities of DAM and reap the benefits of having a well-managed DAM practice.