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2020 in Review: Did the Marketing & DAM Industries live up to your 2020 predictions? And what to expect in 2021

2020 in Review: Did the Marketing & DAM Industries live up to your 2020 predictions? And what to expect in 2021

by Kristina Huddart | Mar 8, 2021 | Digital Asset Management, MarTech (Marketing Technology), News & Insights, Technology

Let’s be honest, 2020 didn’t live up to anyone’s predictions or expectations! That’s a rare statement that applies accurately to every person, brand, and country across the globe. Ok, so the DAM industry probably did not live up to the...
How to identify Key Stakeholders for Marketing Success

How to identify Key Stakeholders for Marketing Success

by Kristina Huddart | Jan 6, 2021 | Governance, Basics & Knowledge, Business Analysis, Change Management, People

You’ve identified a challenge or opportunity in your marketing teams. You want to build a business case for the business to invest in new martech, more resources, integrations, or whatever it might be that you’re after. Where do you start? A great place to...
Don’t make the mistake of picking the wrong technology! How to build a strong Business Case

Don’t make the mistake of picking the wrong technology! How to build a strong Business Case

by Kristina Huddart | Jul 22, 2020 | Governance, Basics & Knowledge, Business Analysis, Creative Content Production, Digital Asset Management, MarTech (Marketing Technology), Metadata & Taxonomy, People, Process, Process Analysis, System Analysis, Technology, Workflow

In the 2020 State of Digital Transformation report, some respondents shared mistakes they made with selecting the wrong tech to solve their problems. The round hole, square peg predicament. I too, have seen clients make this mistake! The MarTech landscape is complex...
Doctor DAM: diagnosing the problem with your current DAM program. Do you really need a new DAM system?

Doctor DAM: diagnosing the problem with your current DAM program. Do you really need a new DAM system?

by Kristina Huddart | May 7, 2020 | Basics & Knowledge, Change Management, Creative Content Production, Digital Asset Management, Governance, Metadata & Taxonomy, People, Process, Process Analysis, Technology, Workflow

Can it be fixed or do I need a new one? This is the kind of question I find myself asking when I see the car mechanic. But it’s worth asking the same questions about your business’s technology. In our current situation, many businesses may be hesitant to start new...
How much of our archive should we digitise? How the pandemic has proven the value of historic video archives

How much of our archive should we digitise? How the pandemic has proven the value of historic video archives

by Kristina Huddart | Apr 30, 2020 | Cultural Heritage Sector, News & Insights, Technology

Many organisations have opened up their archives to the public for research, curiosity, and transparency in the past, to rave reviews and great success.  However, in the age of the coronavirus global pandemic, people are hungry for wider public access to their...
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Recent Posts

  • 2020 in Review: Did the Marketing & DAM Industries live up to your 2020 predictions? And what to expect in 2021
  • How to identify Key Stakeholders for Marketing Success
  • Don’t make the mistake of picking the wrong technology! How to build a strong Business Case
  • Doctor DAM: diagnosing the problem with your current DAM program. Do you really need a new DAM system?
  • How much of our archive should we digitise? How the pandemic has proven the value of historic video archives

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