News & Insights

Report: The State of AI in DAM 2025

Post Author

Kristina Huddart

Post Date

04/25/2025

The State of AI in DAM 2025 Is Here: What You’ll Learn (and Why It Matters)

AI is no longer a future trend in Digital Asset Management — it’s here, and it’s reshaping how teams manage, scale, and activate content across the enterprise.

The State of AI in DAM 2025 report captures insights from over 250 professionals working across DAM, content operations, creative, marketing, and IT. From real-world adoption to industry-specific challenges, this year’s research dives deep into what’s working, what’s not, and what’s next.

Inside the report, you’ll discover:

  • ✅ Where AI is making the biggest impact today (and where it’s falling short)

  • ⚙️ How teams are connecting AI to DAM platforms — and who’s training the tech

  • 🚧 The top barriers to adoption across industries and maturity levels

  • 🔮 Predictions for how AI will evolve into a modular, human-in-the-loop layer across the content stack

  • 📈 A six-step framework to help your team move from curiosity to capability

Whether you’re exploring AI use cases, building strategy, or looking to scale with confidence — this is your guide to making AI practical, powerful, and aligned with your content goals.

Don’t miss out on this essential resource. Download your copy of the 2025 State of AI in DAM now and transform your digital asset management strategy with the power of AI.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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