Planning for successful Digital Asset Management (DAM) has one meaning the day DAM launches, and once the initial goals are met, more challenges arise. Understanding how to prepare for, measure, and execute long-term operations and growth is essential. This course covers how to plan for enduring success with DAM, including the Digital Asset Management Capability […]
In today's world, while image assets are very much alive and well - the exponential growth of video has quickly become an almost standard for communicating with our customers and communities. Traditionally, our DAM (digital asset management) systems have been optimized to handle image assets - but this is quickly shifting as organizations struggle to […]
Course Instructor Yonah Levenson What metadata should you include in a new DAM system? Who fills out the metadata fields for your DAM or company's systems, and what happens to that metadata? Metadata is scary. Will this course de-mystify it and turn metadata into your new best friend? Yes, it will. Metadata: it’s everywhere! When […]