Metadata for Digital Asset Management (DAM)

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Metadata for Digital Asset Management (DAM)

3 October 2022 - 30 October 2022


Course Instructor
Yonah Levenson

  • What metadata should you include in a new DAM system?
  • Who fills out the metadata fields for your DAM or company’s systems, and what happens to that metadata?
  • Metadata is scary. Will this course de-mystify it and turn metadata into your new best friend? Yes, it will.

Metadata: it’s everywhere! When your digital content is documented and described, the search and reporting results are better. This course provides the foundational insights into the various types of metadata available for inclusion in a Digital Asset Management system (DAM). Learn about the variety of metadata standards that already exist, core concepts, processes, and approaches for how industry and metadata standards work in a dynamic world. Along with the basic principles of metadata, we’ll explore best practices of what metadata may be included in a DAM, and how DAM systems can keep up with changing and evolving metadata terminology.


Rutgers University DAM Professional Certificate Program
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