Successful Implementation of Digital Asset Management(DAM)

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Successful Implementation of Digital Asset Management(DAM)

August 1 - August 28


Planning for successful Digital Asset Management (DAM) has one meaning the day DAM launches, and once the initial goals are met, more challenges arise. Understanding how to prepare for, measure, and execute long-term operations and growth is essential. This course covers how to plan for enduring success with DAM, including the Digital Asset Management Capability Maturity Model–the industry’s best guide and tool for success. Staffing, job roles, answering the question of “where does DAM report,” and managing how these will change through time are core to understanding how DAM implementations can be successful or fail. Insights on how to create metrics and measurement for DAM systems, best practices for developing deep organizational allegiances to support an ever-expanding network of use cases and persistent innovations, securing budgets, and constructive vendor relationships are just some of the lessons that lead to DAM successes.  This course covers advanced concepts in understanding the role of DAM in business risk mitigation, and innovations in realizing the economic impact of assets, metadata, and an infonomics perspective.


Rutgers University DAM Professional Certificate Program



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