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Where to Learn about Digital Asset Management during Lock-Down

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Kristina Huddart

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If you’re feeling like me right now, you’re itching to learn something; start a hobby, broaden your skills, further your career, or simply do something creatively satisfying.

Are you working in a marketing or communications team? Have you noticed any problems accessing the right content at the right time, especially now while we’re all working from home? Do you have compressed timelines to update, review, and approve content for your company’s COVID-19 response? Have you heard of Digital Asset Management (DAM), an essential tool for creative operations for companies of all sizes? Here’s a quick run-down of what it is and how it can help you.

Once you get a taste, you’ll be wanting to know – How do I learn more? How can I meet the experts and how can I quickly get up to speed?

Like most digital industries, there are loads of amazing resources available for you whether you’re just getting started in understanding what a DAM is and if it’s right for your company, you urgently need to select and implement a DAM system, or you are already a DAM practitioner and you want to expand your career.

Here is a roundup of the best courses available to you right now from the comfort of your own home directly from the experts:

DAM New York – Online Conference (April 14-15) – Due to the global pandemic, the world’s largest conference dedicated to Digital Asset Management has been postponed. However, the Henry Stewart organisation has been kind enough to give us a flavour of what we might have seen in-person. They are sharing a snippet of the 100+ speakers originally planned for the conference with all of us for free online! Join for 8 sessions over two days covering DAM basics, metadata, integration, rights management, and video workflow. FREE!! Sign up now!

Just added – Take the DAM(n) Tour (April 15-16) –  virtual e-tour! Join the Media and Entertainment Services Alliance on a virtual e-tour of content solutions strategists. This is a two-hour guided rundown of the hottest media asset management (MAM) providers that were set to be showcased on the NAB Show floor. Join Mary Yurkovic, Smart Content Community Builder with MESA as she leads you through the offerings of nine companies. At each stop the group will explore the technology, review capabilities, discuss challenges and current trends in the media asset management space. FREE!!

Creative Operations New York – Online Conference (April 16) – And again, thanks to the the gracious team at Henry Stewart for sharing some content originally planned for the Creative Operations New York conference. Creative Operations is the discipline responsible for optimizing productivity in the creative process and is a key driver in producing great creative work. The sessions include topics such as in-house agencies, how to free up creative talent through standardisation and technology, and creative operations in the modern workplace. FREE!! Sign up now!

The Metadata Management Evolution (webinar April 17) – Join and participate in this live collaborative panel discussion about The Metadata Management Evolution: ‘What has changed… and what needs to happen?’. Join leading industry professionals to discuss inside strategies on best practices and solutions that contribute to efficient metadata management. FREE!!

Managing Metadata for DAM in the Enterprise (starting April 21) – From designing a metadata model, to a controlled vocabulary and taxonomy, to workflow, roles and stewardship and governance, expert consultant, John Horodyski, will be delving into the details of managing metadata in the enterprise, and will help you communicate your requirements and needs, whether you already have a DAM or are looking for one. If you work directly with data and content in your business, or with a DAM system, this course will help you understand that metadata is the foundation for your content, and how to manage your metadata well within the DAM, and with other systems like MarTech in your organization. £480+VAT

Just added – Discover Martech: A Virtual Event for Strategies and Solutions (April 21-23) – Another amazing conference has moved online for our viewing pleasure. The MarTech West 2020 conference was meant to take place in San Jose, California. Though the live event has been cancelled, a virtual event will cover some interesting topics including various marketing technologies (such as email, marketing automation, SEO, advertising, video editing, and of course DAM!), finding and implementing the right solutions, how to plan and deliver innovative technologies, how to hire the right talent, and demonstrating results. FREE!!

Online Digital Asset Management Certificate Program through Rutgers University (next course starts on May 4) – Are you a DAM practitioner with 2-3 years of experience and you’re ready to take your career to the next level with expert knowledge from industry giants such as David LipseyLauren Espiritu-PhilsonYonah Levenson and Thomas Stilling? Come check out this incredible line-up of 6 courses covering DAM implementation, governance, metadata, innovation, creative operations, and integration. This is the most comprehensive and practical DAM program available globally, and you can participate from anywhere in the world! Not sure if this program is for you? Check out this recorded webinar where Frank DeCarlo explores the certificate program with the instructors. $895/course

DAM Essentials: Technology and Practice (starting May 13) – Digital Asset Management is an increasingly important and expanding discipline. The associated technology is proliferating rapidly. A common understanding of the foundations on which all else rests is essential. This four-part series with expert consultant, Theresa Regli, takes apart the nuts and bolts of DAM. It covers what DAM is, how it really works, best practice, technology and how our organizations can reap its benefits. £399 +VAT

Selecting the Right DAM for the 2020s (starting September 1) – DAM projects can fail for a variety of reasons, but nothing is more frustrating than a project doomed to fail from the outset because you chose the wrong DAM for your enterprise’s needs. In this series, explore what is wrong with the traditional way of selecting DAM technology that often leads to bad choices. And expert consultant, Jarrod Gingras, will introduce a new, better way based on proven design thinking methodologies that will increase your chances of making the right choice. £399 +VAT

Connecting DAM with the Enterprise (available anytime) – If you already have a DAM system at your company, then you know that to get the most value out of the system you’re going to need to connect it with the other tools in your marketing ecosystem – like your PIM, CMS, Social Media management tools, e-commerce website, and more. Today, enterprises of all sizes struggle to connect their digital assets with both upstream and downstream applications. This course is a guide brought to you by Theresa Regli to best practices, successes, and failures of DAM integration. £380+VAT

And there are so many great webinars coming up over the next few months! Stay tuned, I’ll be keeping you in the loop with all of the sessions you can join or just watch the recordings when you need some inspiration.

Have I missed some good courses, resources, conferences, or sessions coming up? Please leave me a comment with a link and I will be happy to add your recommendations!

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