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DTSTART;VALUE=DATE:20220801
DTEND;VALUE=DATE:20220829
DTSTAMP:20260530T113618
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SUMMARY:Successful Implementation of Digital Asset Management(DAM)
DESCRIPTION:Planning for successful Digital Asset Management (DAM) has one meaning the day DAM launches\, and once the initial goals are met\, more challenges arise. Understanding how to prepare for\, measure\, and execute long-term operations and growth is essential. This course covers how to plan for enduring success with DAM\, including the Digital Asset Management Capability Maturity Model–the industry’s best guide and tool for success. Staffing\, job roles\, answering the question of “where does DAM report\,” and managing how these will change through time are core to understanding how DAM implementations can be successful or fail. Insights on how to create metrics and measurement for DAM systems\, best practices for developing deep organizational allegiances to support an ever-expanding network of use cases and persistent innovations\, securing budgets\, and constructive vendor relationships are just some of the lessons that lead to DAM successes.  This course covers advanced concepts in understanding the role of DAM in business risk mitigation\, and innovations in realizing the economic impact of assets\, metadata\, and an infonomics perspective.
URL:https://huddartconsulting.com/event/successful-implementation-of-digital-asset-managementdam/
LOCATION:Virtual/Online
CATEGORIES:Training or Course
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DTSTART;VALUE=DATE:20220829
DTEND;VALUE=DATE:20220926
DTSTAMP:20260530T113618
CREATED:20220717T205850Z
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SUMMARY:Managing Video Assets in DAM and MAM
DESCRIPTION:In today’s world\, while image assets are very much alive and well – the exponential growth of video has quickly become an almost standard for communicating with our customers and communities. Traditionally\, our DAM (digital asset management) systems have been optimized to handle image assets – but this is quickly shifting as organizations struggle to keep up with the rapidly increasing video consumption. You’ll learn about managing video\, whether on network drives\, external hard drives or held by third-party agencies – and why YouTube is not video management. This course explains how your DAM and your role\, as a DAM Manager\, are impacted by each step of the video production process – which includes how video is created at each step\, and the vast amount of metadata – from descriptive to administrative to legal – that is required to be generated and tracked to ultimately be able to distribute and reuse the video content. We will explore the differences and similarities between DAM and MAM (media asset management)\, and when it’s time to think about having one of each. From this class\, a DAM practitioner will have both a foundational understanding of video-as-asset and be able to analyze the needs of a DAM from a video perspective.
URL:https://huddartconsulting.com/event/successful-implementation-of-digital-asset-managementdam-2/
LOCATION:Virtual/Online
CATEGORIES:Training or Course
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