You've identified a challenge or opportunity in your marketing teams. You want to build a business case for the business to invest in new martech, more resources,...
How to identify Key Stakeholders for Marketing Success
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Don’t make the mistake of picking the wrong technology! How to build a strong Business Case
In the 2020 State of Digital Transformation report, some respondents shared mistakes they made with selecting the wrong tech to solve their problems. The round hole, square...