How to identify Key Stakeholders for Marketing Success
How to identify Key Stakeholders for Marketing Success You’ve identified a challenge or opportunity in your marketing teams. You want to build a business case for the business to invest in new martech, more resources, integrations, or whatever it might be that you’re after. Where do you start? A great place to start is to […]
Don’t make the mistake of picking the wrong technology! How to build a strong Business Case
Don’t make the mistake of picking the wrong technology! How to build a strong Business Case In the 2020 State of Digital Transformation report, some respondents shared mistakes they made with selecting the wrong tech to solve their problems. The round hole, square peg predicament. I too, have seen clients make this mistake! The MarTech […]
Doctor DAM: diagnosing the problem with your current DAM program. Do you really need a new DAM system?
Doctor DAM: diagnosing the problem with your current DAM program. Do you really need a new DAM system? Can it be fixed or do I need a new one? This is the kind of question I find myself asking when I see the car mechanic. But it’s worth asking the same questions about your business’s […]
4 ways Digital Asset Management systems enable creative workflows for remote teams
4 ways Digital Asset Management systems enable creative workflows for remote teams What will our new normal look like? Many journalists are predicting what the new world might look like and how it might effect our working lives. Not surprisingly, digital tools like Digital Asset Management (DAM) systems that have helped us to work more […]
Where to Learn about Digital Asset Management during Lock-Down
Where to Learn about Digital Asset Management during Lock-Down If you’re feeling like me right now, you’re itching to learn something; start a hobby, broaden your skills, further your career, or simply do something creatively satisfying. Are you working in a marketing or communications team? Have you noticed any problems accessing the right content at […]