2020 in Review: Did the Marketing & DAM Industries live up to your 2020 predictions? And what to expect in 2021
2020 in Review: Did the Marketing & DAM Industries live up to your 2020 predictions? And what to expect in 2021… Let’s be honest, 2020 didn’t live up to anyone’s predictions or expectations! That’s a rare statement that applies accurately to every person, brand, and country across the globe. Ok, so the DAM industry probably […]
How to identify Key Stakeholders for Marketing Success
How to identify Key Stakeholders for Marketing Success You’ve identified a challenge or opportunity in your marketing teams. You want to build a business case for the business to invest in new martech, more resources, integrations, or whatever it might be that you’re after. Where do you start? A great place to start is to […]
Don’t make the mistake of picking the wrong technology! How to build a strong Business Case
Don’t make the mistake of picking the wrong technology! How to build a strong Business Case In the 2020 State of Digital Transformation report, some respondents shared mistakes they made with selecting the wrong tech to solve their problems. The round hole, square peg predicament. I too, have seen clients make this mistake! The MarTech […]
Doctor DAM: diagnosing the problem with your current DAM program. Do you really need a new DAM system?
Doctor DAM: diagnosing the problem with your current DAM program. Do you really need a new DAM system? Can it be fixed or do I need a new one? This is the kind of question I find myself asking when I see the car mechanic. But it’s worth asking the same questions about your business’s […]
How much of our archive should we digitise? How the pandemic has proven the value of historic video archives
How much of our archive should we digitise? How the pandemic has proven the value of historic video archives Many organisations have opened up their archives to the public for research, curiosity, and transparency in the past, to rave reviews and great success. However, in the age of the coronavirus global pandemic, people are hungry […]
4 ways Digital Asset Management systems enable creative workflows for remote teams
4 ways Digital Asset Management systems enable creative workflows for remote teams What will our new normal look like? Many journalists are predicting what the new world might look like and how it might effect our working lives. Not surprisingly, digital tools like Digital Asset Management (DAM) systems that have helped us to work more […]
Where to Learn about Digital Asset Management during Lock-Down
Where to Learn about Digital Asset Management during Lock-Down If you’re feeling like me right now, you’re itching to learn something; start a hobby, broaden your skills, further your career, or simply do something creatively satisfying. Are you working in a marketing or communications team? Have you noticed any problems accessing the right content at […]
Have some time on your hands? Want to give back to Museums, Archives, and Universities while they are closed to the public?
Have some time on your hands? Want to give back to Museums, Archives, and Universities while they are closed to the public? Did you know that most museums and historical archives have too many materials to put on display to the public or often, the materials are too fragile to be shared in a physical […]
Can’t find your content? Feeling lost? Why your company needs a DAM
Can’t find your content? Feeling lost? Why your company needs a DAM You’re working in a marketing or communications team for a business. Every day, you’re tasked with writing creative copy, promoting products and events, publishing inspiring images, videos, podcasts, and more. You publish specifically formatted content to lots of print and digital channels everyday […]
Baby it’s cold outside! What a good time to organise your 2019 content
Baby it’s cold outside! What a good time to organise your 2019 content Another year has gone by and you’ve taken 5,000 images and videos with your iPhone, your family and friends have another 6,000 photos of your awesome adventures from this year, and somewhere in a secret drawer you’ve stashed a few of those […]